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Hand-Dyed ICY Chenille Hoodie
Regular price $100.00 USDRegular priceUnit price / perSold out -
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ToonZ ICY Crewneck Black
Regular price $60.00 USDRegular priceUnit price / perSold out -
Hip Hop Don't Stop Crew
Regular price $100.00 USDRegular priceUnit price / per -
Hip Hop Don't Stop Hoodie
Regular price $100.00 USDRegular priceUnit price / per -
ICY Chenille Logo Hoodie
Regular price $60.00 USDRegular priceUnit price / per -
ICY Varsity Jacket
Regular price $400.00 USDRegular priceUnit price / per -
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ToonZ ICY Hoodie Black
Regular price $60.00 USDRegular priceUnit price / perSold out
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WHO IS ICY?
ICY stands for “INSPIRE CREATIVE YOUTH”
ICY is a streetwear brand and design studio under the American Branding Agency.
Our brand mission is to create a global movement and platform to inspire, empower, and collaborate with young creatives.
Our goal is to work with a major retailer and disrupt the marketplace by being a brand that is bigger than life. To do so we will combine innovative designs with powerful consumer experiences. Hinged on empowerment, education and community outreach every product we create will be connected to a give back component. Our focus on community building and educational programs make us ideal for retail and brand partners looking to connect to youth culture across the globe.
Our distribution will flow around the world from NYC to Paris to Australia. Our goal is to create the impact of a boutique brand in mass distribution. Our advantage is our connectivity the most influential people in music, entertainment, and culture. We also have proven track record for creating powerful product stories, generating billions of impressions, and hundreds of millions in sales.
WE UNDERSTAND COMMUNITY:
Our founders have worked on numerous community projects including Chance The Rapper’s Social Works, Support CPS, Pep Rally Take Over, ASAP Foundation, West Side Alliance, Fortune Society, TDE Records Community Outreach, SZA’s “Sustainability Gang”, Nipsey Hussle’s Marathon Outreach, Why Not Care, and Video Music Box Collection.
Project One - Tab Toonz
The first “ICY” collaboration is with twelve year old artist Tab.Toonz. Toonz art connects directly to the ICY DNA of creativity, fun, and family. Tab.Toonz takes us on a fun-filled journey into his whimsical world of characters. This amazing hoodie will be sold on ILOVEICY.COM and select retailers starting Jan 15,2024.
Project Two - Hip Hop 50
In 1998, during hip hop’s 25th anniversary, photographer Ernest Paniccioli commissioned Manny Martinez to paint an iconic art piece for DJ Kool Herc ”the founding Father of Hip Hop.”
In commemoration of hip hop’s 50th anniversary the “ICY” brand is honoring Champion’s rich history in hip hop culture with an iconic hoodie design and mini-documentary. The short film will showcase Champion’s massive connection to iconic moments in Hip Hop history.